Search engine optimisation is an effective way of improving incoming web traffic to your website. People nowadays overwhelmingly rely on internet search engines to look for required information on the internet. Search engines like Google, Yahoo, and Bing have become corporate behemoths based on advertising revenue generated by such immense volumes of web traffic. This means that getting noticed by search engines can directly result in a huge boost to incoming web traffic to your website.
While there are multiple ways to go about optimising your website for search engines, in this article we are going to focus on keywords. Keywords are terms that people actually search for using search engines. A multitude of factors are considered in how search results are ranked but the presence of those “keywords” in your webpage is a fairly good indicator of the relevance of that webpage to the user’s query. However, search engine optimisation is not as simple as just jamming as many of these keywords as possible into your webpage; modern search engines use highly sophisticated search algorithms and can easily see through such deceptive practices. Here are our top keywords research tips that will help you identify the most appropriate keywords to optimise your webpage for search engines.
- Specify your primary keywords: Your primary keywords are the “subjects” on which the contents of your webpage actually focus on. These primary keywords have the most weightage when it comes to building the indices that search engines use for their ranking procedures. If your webpage is about travel destinations in Australia, then primary keywords might be beaches, diving, accommodation, food, etc. These keywords comprise the “idea” that webpage content tries to convey; in another way, users searching for these terms will find the content on your webpage relevant to them.
- Use competition to your benefit: Your business competitors might be the bane of your existence but use their established brand value and goodwill to your benefit. The efficiency of keywords increase the more niche terms you use, and brand names of competitors are certainly niche keywords. This will help you put your web content right in the view of people that are guaranteed to be interested.
- Always look to the future: If you can identify future trends and occurrences, then you gain a competitive edge since other websites are not yet optimising their content for these terms. And because search engine algorithms often rank pages taking into account how long they have been online, you will have an advantage in that regard as well. Include keywords of upcoming technologies or events in your content. Keeping up to date on the news is an easy way to do this.
- Optimise for the long tail: If you are not familiar with SEO jargon like experts such as SEO Shark are this might sound weird. However, “long tail” simply means the remainder of the search query that users make after you remove the primary keywords. The long tail of the keyword is actually what “specialises” search results, removing irrelevant results to form the niche in which relevant results are likely to lie. Optimising for the long tail requires significant research into market trends and other analytical data but when done properly it offers truly great performance.
So there you have it: our top keyword research tips that will help you on your path to optimising your web content for search engines. The SEO process takes its fair share of time but stay patient and you are guaranteed to see results.