To make your business website work to sell your products or services, you need to attract attention and draw traffic to the site. While there are many strategies that will help increase the number of visitors to your website, many of them take time to work after they’ve been implemented. To quickly increase traffic to their websites, many companies use pay per click advertising campaigns.
What is PPC?
Pay per click advertising, abbreviated as PPC, is a formula that helps determine the price for online advertisements. A company will buy space on a website and pay the publisher of the site an agreed-upon amount every time someone clicks on the ad. The ad then redirects the potential customer to the advertiser’s website.
Search engine optimisation also uses PPC campaigns to help direct traffic to their clients’ websites in order to give them the opportunity to convert them into paying customers. In SEO, advertisers bid on keywords, so the rate that is generated by a click on the ad can vary. When an advertisement is clicked, the publisher of the website is paid a fixed amount of money, which is referred to as cost per click, or CPC.
How to Benefit from PPC
There are many benefits of using PPC advertising to help grow your business and generate revenue through your company’s website. While many Internet marketing strategies can take time to work once they’ve been implemented, PPC campaigns work much more quickly and they cost very little to initiate. In fact, it doesn’t cost anything to set up a PPC campaign; you only have to pay when someone actually clicks on your ad.
Set Your Own Budget
When you choose to go ahead with a PPC campaign, you can customise it based on your business goals and how aggressive of a campaign you want. This helps keep your costs for advertising under control because you won’t be able to go over your budget. If you are new to PPC, you may want to start off with a small budget, which you can increase it if the campaign is successful.
Get National Exposure
Even if you are a small, one-man business, you can get more exposure for it on search engines like Google and Yahoo with a PPC campaign. When you place ads on these search engines, millions of people will see them every day. However, if you have a small local business, you can have your PPC ads customised with keywords that will help find local customers instead of those too far away to visit your business.
Compete against Larger Companies
Using a PPC campaign will help your small- to medium-sized business compete against larger companies, even if it is newly established. PPC ads are prominently located on search engines or on websites so people will see them whenever they visit a site they’re on. This allows your company to get more exposure and web traffic right away. An Internet marketing agency can help you devise a PPC campaign and help your business grow.