The local SEO survey was led by David Mihm in the year 2008 that gathered and distributed the local search engine rankings and SEO information. SEO enthusiast can use the information that has changed over the year in local organic and local search rankings, which are used to optimize the better content. The SEO factors that’s available for local SEO ranking and annual resource for business purposes.
The local SEO ranking factors are used to acquire the competitive advantage in the marketplace. A significant change has resulted in the local search rankings that impact in the link signal, On-page signals, social signal, and much more.
Reviews, links, and citations
The important factors that are considered for local search rankings are links and reviews. That’s necessary to simplify and understate the key changes, while the citations are dropped slightly for overall importance. The local search in Google continues to put some amount of link emphasis, which is used for a primary method to measure the website’s influence and authority.
Local search increases the link-related factors that help the website growth and influence to the search that’s represented by the similar growth. This could be the most underlooked aspect in the local SEO campaign and citations and On-page are considered equally important. However, backlinks are called the key competitive differentiator when it comes to the Google local business page.
Both links and reviews have gained more importance to the search and citations appear to be on the decline. Many SEO analysts said that the fundamental changes to the local search engines that have associated with the local pack listings from Google are making the priority. However, page citations shouldn’t be stopped that might affect the page ranking and the citation emphasis that favors the links and increases the quality over the quantity.
Google Possum impact the SEO ranking factors
There was much speculation over the Possum update that made to worry how the update is going to affect the search ranking. The update changed the local search algorithm that depended on the location, and many claimed that Possum could be the largest change to the search engine ever since Pigeon update in the year 2014.
According to the survey data, Google Possum impact on the local search is quite negligible and it has not affected in a wide range of local SEO ranks.
There been many changes that have changed the ranking factors from the last two years based on the business’s physical address. The metrics work fairly well in certain cases; sometimes it has affected the local business search rankings. That needs improvements in terms of technology, a local search that advances the ranking factors.
The local SEO ranking factors determine the factors that are easy to move from local SEO to E-commerce SEO. Biggest movers and shakers are influenced to rank the web page, which includes reviews, proximity, and inbound links with specific locations. The SEO strategists continue the data that required getting qualified traffic, which helps in visibility and growth for your website.