In the last few years, search engine optimisation is creating a lot of buzz. We hear a lot about SEO and the online success stories around it. SEO is a critical ingredient of any marketing strategy that can augment the organic traffic to a business website, and eventually the sales and profit.
Search engine optimisation is not an overnight venture, where you spend bucks to meet your company’s goal and objectives. Instead, it is the culmination of an array of activities such as link building, content promotion, and Meta tags. Below are top things that are critical when comes to search engine optimisation
- Content is king
Content is an indispensable part of any business website, it is your salesman that interact with your visitors to turn them to your customers. A well written, easily readable web page goes a long way in augmenting your website popularity. Since content determines the relevancy of website, it is fundamental to stuff that content with the right keywords to bring up the web page among the top ten on the SERP. The expert of this field suggests that the more valuable the content is to your potential visitors, the higher your website will appear on the organic search. Keep in mind, not to cram the content with keywords and the content should be original.
- Link building
It is amongst the important part of off page search engine optimisation Devon. For this, you need to submit your website on several business listing sites, content sharing on social bookmarking sites, classified submission, and more. All these activities are a great help to enhance your web page ranking, therefore, improve your overhaul SEO campaign.
- URL Structure
Though, not significant, page URL structure optimisation is an indispensable activity to increase your organic traffic. Ideally, you should include your company’s keywords in your strings, and it is good to place the most important keyword at the beginning of an URL.
- Meta tags
Meta tags are a must, one should provide Meta description, title, and keywords for every web page, and consistently use your keywords effectively. The Meta title should be between 50 to 60 characters. Since, upon indexing, the title appear first for your listing in the SERP, it should be written in a way that it appeal to the visitors to click through your link. The Meta description is usually less than 160 characters that describe what your page is about, and is presented below in the search engine results.
Both these on-page SEO aspects help search engines to relate your target keywords with your website. Provide 3 to 5 keywords that are directly assisted and relevant to the page you are optimising.
- Image alt
Images are a visual representation that defines what your business is about to your customers. Since the search engine doesn’t intercept images, so image alt tag stuffed with keywords will aid search engine to send organic traffic to your website.
Wrapping up, doing SEO is not everyone’s cups of tea, you, therefore need to hire a reputed offshore search engine optimisation Devon to let your business reach new heights with every passing year.